IBM has been around since the the 19th century and is known for it's Innovations in technology through out the years from IBM's punch card machine that could multiply. To the first magnetic hard drive disk. To the "Watson" supercomputer. IBM has seen technology sore in America and has been there every step of the way. It's clear that IBM has had a good strategic plan; 100 years later it has been able to protect and grow it's resources. IBM continues to refresh itself over and over again to keep up with the times and needs of society.
IBM can be seen as a societal marketing orientated business: It not only "satisfies the costumer but also enhances individual's and societies long term best interest." IBM has made life a little easier for everyone in the 21st Century.
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