Chapter 11 Developing & Managing Products

Its said that the 'average fast moving consumer goods company introduce 70-80 new products a year'.
IBM has multiple products that range from small businesses to Business partners. Then it spans out to retail store products to personal computer and printing products and of course IBM software products.
On January 15,2012 IBM will release:

• "IBM Lotus Software that delivers robust collaboration software that empowers people to connect, collaborate, and innovate while optimizing the way they work. Lotus is intended for better business outcomes through smarter collaboration.
• Lotusphere 2012 shows you how to raise your social skills and how to sharpen your technical ones with:
• Technology sessions covering practical tips and tricks to kick your skill set up to the next level
• Business-oriented sessions focused on best practices and results
• A Solutions Showcase featuring real-world solutions from our IBM Business Partners and IBM colleagues
• Access to IBM strategists, product experts, engineers, architects, and developers

• The opportunity to share the wisdom of the crowds from your own social circles of colleagues and partners" http://www-01.ibm.com/software/lotus/events/conference/

Lotus is IBMs product of making Business transaction/ Communications quicker & understandable with features that allow you to connect in real-time. Like Facebook/Twitter/Gmail all rolled into one. With features that allow people to connect & share their work with no outside distractions from 'friend request' and constant tweets.