Chapter 16 Intergrated Marketing Communications

You may ask yourself what's Marketing Communications?
In simple words... It's how a company reaches out to it's consumer. Companies like to hear feedback from consumers so they add phone numbers or websites so that consumers can express they're thoughts & ideas to the company.
There's a ton of different ways for companies to reach out to consumers. IBM communicates through Mass Communications. IBM has multiple facebook pages one of them "IBM Smarter Commerce" Designed to 'help companies better manage their entire commerce value chain through a customer-centered approach that increases revenue and loyalty'. http://www.facebook.com/ibmsmartercommerce By liking the page suggestions and ideas are posted up by IBM.

IBM also connects through 'Encoding' meaning the "senders idea & thoughts into a message in form of word & signs." In this picture IBM just has 2 objects and a letter when read its 'eye-bee-m'. It's clever and somewhat entertaining.
There's a lot more ways companies communicate with their 'Audience' & I'm sure more then half the time we don't even realize what the companies are trying to do, or influence.