Chapter 7 Business Marketing

IBM has an agreement (relationship commitment) with Lenovo. The agreement allows IBM to provide end-to-end solutions to their clients. Lenovo is the preferred provider of IBM-branded personal computers.

Business Marketing is "the marketing goods & services to individuals & organizations for purposes other then personal consumption."
Lenovo has the one of the fastest growing markets in the world, They supply IBM with the supplies needed to make their leading PCs & Think-pads. Together IBM and Lenovo team up to sell their products to sale representatives so it can be sold to the general public later at computer stores all around the world.

"IBM's strategy is clear. Lenovo's strategy is clear. Together we're a powerful."