Chapt 5 Developing A Global Vision

Global Marketing can be seen good & bad. Guess it depends on who's prospective your looking at it from. Most b usinesses perfer going over seize for cheap labor. In the Textbook IBM is marked #2 in best global brands. Being that IBM has been around for a 100 years it has had the opportunity to grow and aspire in the market. When IBM started there wasnt such a thing as Global Marketing; Your employees were Americans but when Global Marketing became the new thing they expanded BIG. IBM literally has an office almost everywhere around the globe, from Afghanistan to Zambia. In one perspective IBM has basically helped a little of everyone around the world to aspire, and has created jobs and opporunities for a lot of people.

Job growth worldwide

IBM has a new vision/Idea for the world : "Smarter Cities for Smarter Growths" the idea behind this is that each city can "optimize their systems for a talent-based economy". Updating the systems that only really calculate how much is owed and used can allow the city to use Instrumentation that enables cities to gather more high-quality data in less time than ever before. Like, utility meters and sensors that monitor the capacity of the power generation network can be used to continually gather data on supply and demand of electricity, The low cost of existing devices and sensors, like gas, electricity and water meters, offer the ability to measure, sense and understand the exact condition of virtually anything. Added new sensors and devices that offer further data gathering possibilities. This can improve library services to maintain sewerage systems.http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03248usen/GBE03248USEN.PDF

3 ways we can make our cities smarter

The plan would allow cities to better plan for future events and prepare better. The best part of the plan is that it can work anywhere around the world considering all large cities really don't have that many differences except for  locations and how much they actually consume.