Chapt 18 Sales promotion & Personal Selling

In order to give their companies an edge companies like to give promotions to their costumers sometimes it seems small sometimes not so much. IBM can be considered as one of those companies that has TONS of respect but just isn't in the market for the average everyday consumer. Here I quote IBM for one of it's promotions "For a limited time only, for approximately $25,000, you can acquire a fixed configuration that includes:

• two (2) eligible new IBM Real-time Compression Appliance STN6500s,
• two (2) eligible new IBM Real-time Compression Software licenses that each support 25 terabytes of data storage, and
• two (2) 1-year Software Maintenance registrations for the IBM Real-time Compression Software licenses.

In order to qualify, all components of the configuration must be acquired as part of a single transaction, and appear on a single order submitted to IBM. This represents a 79% savings off standard prices."

Underlined in the promotion states that what your about to buy cost $25,000... Bravo for being upfront about it most companies just give you a percentage discount. It also states that you only get a 79% discount if you buy it all at once, Like a bundle. Now the promotion says it'll reduce capacity of your system by 50%-80% while maintaining high performance. IBM does market to Banks & big Corps.that need mainframes etc. and it's understandable why a product would be $25,000.


Now for the average consumer IBM teamed up with Lenevo to provide full costumer service & support to their clients with Thinkpads & Desktops. A Lenovo ThinkPad X201 Tablet 2985 - Core i7 2.13 GHz - 12.1″ - 4 GB Ram - 320 GB HDD cost about $1900.