Companies spend millions maybe even billions to advertise. When the economy got tough after 2008 consumers got smarter; The IBM Global Business Services report, “The End of Advertising as We Know It.”
IBM analyzed how much advertising for different categories have increased throughout the years. It's amazing how much effort and money companies put into shoving unneeded propaganda in consumers faces. The graph also shows how modern tech like the internet & mobile ads are used to grab the attention of everyone/ anyone with a smartphone/or a phone with internet.
Advertisers lose a lot of consumers due to all the new toys consumers have like DVR/ Tivo that allow you to skip commercials or Online shows that give less then 10mins of commercials compared to watching t.v for an hour with 20mins of commercials alone.
*For more info/ facts:
http://www.marketingcharts.com/television/ibm-end-of-advertising-as-we-know-it-2329/ibm-end-of-advertising-as-we-know-it-global-ad-spend-growth-by-mediumjpg/
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