Nowadays everyone's on the GO-GO. They want to be somewhere faster. Shorter lines. IBM seen as a specialty store, which in definition means that it has high service & prices moderate from average to expensive.
IBM retails to a lot of different consumers. IBM has been working on a smarter self checkout called IBMs 'Self Checkout System 6.' Its seen as "a modular self checkout system that can make checkout smarter for both the shopper and the retailer." Any business with a booming amount of costumers and long lines would consider investing in the checkout. Self checkouts have slowly put employees out of work and many consumers don't like it because they simply don't understand it. Giant businesses like Target, BJs, have invested in self checkout machines through-out the years. Personally I like self checkouts they're probably not meant for the consumer who has a cart full of merchandise, but it is for that consumer that walks in and just has a couple things and doesn't want to wait 45mins on line to purchase a T-shirt and jeans. A self checkout machine is just convenient.
IBM also has a line of POS (Point of Sales) machines used by retailers. A POS terminal manages the selling process by a salesperson accessible interface. The same system allows the creation and printing of the receipt.
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